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Need a speaker for a customer event? Think about DIG’s president, Kate Dunn. She is a nationally recognized expert in relevant and cross-channel marketing strategies and sales. Here’s what Jim Tepper, executive director of PINE had to say about Kate. "Customers in today’s market demand more from their printers than they did in the past. The term 'full service' has come to mean much more in our industry than it used to. Kate Dunn joins us to share her industry experience and knowledge of over 30 years to explore the many facets of adjusting to the changing needs of customers. Becoming and remaining successful from a sales perspective demands constant attention to a number of elements in the sales process. Kate is fiery…knowledgeable…and as engaging as they come. You’ll get charged up with this keynote session!" No current events.
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“While sitting in Kate’s first session of a two-session seminar at the Printing Industries of New England facility, I quickly realized I had totally missed the boat in a recent sale of a cross-media solution (although I won the work anyway). I failed to sell the real value of the project, again falling into the trap of cost plus mark-up. I quickly re-wrote my next proposal for another Fortune 100 prospect I’m working with and this time proposed a campaign from “Soup to Nuts,” ten times the value to the client, and many times the revenue to the salesman.
Kate’s sessions, “Figure Out What Makes Your Company Different; Learn How to Sell It” and “Learn How to Sell, Conceptualize and Produce an Effective Cross-Channel Project” are the ABCs of new media sales. The absolute best time and money you will spend.”
Glen A. Nemeroff, vice president, sales & marketing, Andrew Associates Communications Group
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