Associations need members to survive.
Whether your membership is declining due to consolidations and mergers or just competitive organizations, DIG helps you define a unique value proposition for each of your audience segments and then develop relevant communication programs to improve membership renewal rates, find new members and grow revenues from non-dues events. DIG helped an association struggling with declining membership, double its year-over-year attendance and increase event revenue by 62% from its annual conference.

Motivated employees deliver results. Informed employees are focused. Passionate employees differentiate.

DIG’s proven process quickly defines your challenges and objectives and turns them into communication products that deliver results. Metrics to determine success are incorporated into every project. Everything is tracked, progress is measured, and objectives are achieved. Most importantly, there is a methodology for continuous improvement so your returns continue to grow with each project.

DIG helped develop and continues to execute a loyalty program for First Market Bank. The results: improved cross-selling rations and client retention rates. DIG excels at finding creative ways to use existing customer data to target prospects for new products and additional services resulting in profitable growth for your business. Other financial institutions helped indirectly by DIG have seen conversion rates on acquisition campaigns of more than 2% and annual loan targets reached within six months.

In today's economy, increasing customer loyalty is critical to remaining success. By monitoring and analyzing each customer's interests, you can target them more effectively for additional products and services.

DIG enhances the services printers offer.
DIG enhances the services printers offer.
Firms suffering from declining margins and client retention need ways to differentiate themselves by creating additional value for their clients. DIG is nationally recognized for helping companies transition and fill strategic service gaps during the transition. Using a proven strategic planning process, DIG has helped firms all over the world realistically analyze their businesses and focus on profitable markets, customers and applications. Once strategy is defined, DIG can develop and execute a marketing plan or just fill gaps with strategic, creative, data services or programming services.

As of January 2009., DIG has helped over 35 firms with consulting, sales coaching, sales management, creative and data services. This transformation translates into higher profit margins and increased sales. For these reasons, Kate Dunn is a frequent speaker at conferences all over the U.S. on the power of relevant marketing. Using firsthand knowledge from her years at Xerox, as a VP of sales and marketing for a commercial printing company and as an entrepreneur, Kate is a trusted resource for many graphic arts firms transitioning their businesses in the face of lower margins and heavy competition.
  

Institutions need students and funds to fulfill their mission. DIG helps accomplish both. University of Richmond's Executive Education at the Robins School of Business fills its programs each semester using a strategy developed by DIG. Profiling past students and targeting prospective students with relevant, cross-media campaigns consisting of direct mail and electronic communications, continues to help the school grow revenues and create powerful lifetime relationships with students. Our analysis of the electronic media results immediately tell us which subject lines are effective and which are not. DIG will even change a subject line in the middle of a campaign to increase results.  

Promoting a cause is still selling
Events, campaigns and sponsorships are all ways to raise money and chances to find people interested in your cause and convert them into lifetime supporters. DIG’s proven process combines our expertise in B2B and B2C sales with our fund raising experience to deliver superior results. In one case, a Richmond, Virginia based charity saw revenues grow by 34% due to increases in response rates of 35% with innovative and relevant messaging.