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Digital Innovations Group President, Kate Dunn, will once again serve as track chair for the PODi Digital Printing Initiative AppForum from January 23 – 25, 2012 at the newly-remodeled Tropicana Hotel in Las Vegas. This is Ms. Dunn’s fifth year in the role. In addition, she will deliver a pre-conference session entitled, “Introduction to Strategic Solution Sales,” designed to help traditional print industry sales professionals transition to more complex business solutions sales, such as cross channel, direct marketing and web-enabled product fulfillment.
The Business Growth Strategies track will also feature sessions entitled: - How to Transform Your Business into a Marketing Services Provider
- Successfully Selling Digital Solutions
- Growing Your Overall Business: Views from the Trenches
- Manage the Relationship, Not the Project
Kate will team with Jessica Ing, VP of Marketing for the Allegra Network, to deliver a session entitled, “Strategies for Selling to the Non-Profit Market” designed to help companies develop win-win solutions with non-profit organizations. HOPELights Media founder Dawn Grosvenor and Ms. Dunn will discuss the printing process used to produce personalized versions of HOPELights Magazine for children with special needs. HOPELights was a 2011 winner of the “Facebook Big Break for Small Business” contest sponsored by American Express OPEN. Digital Innovations Group (DIG) was founded in 2003 and is headquartered in Richmond, Virginia. DIG works with organizations from around the world to achieve specific marketing and sales objectives. The company is unique among marketing firms for its use of trackable communication, integrated sales processes and for its ability to deliver quantifiable results. Having published more than 35 case studies since 2003, the Digital Innovations Group is a recognized leader in the strategic development and execution of personally relevant marketing and employee communication.
PODi ( www.podi.org) is a vendor-neutral industry initiative with hundreds of member companies, including executive board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print and help members build successful digital businesses. The annual three-day AppForum is the only conference dedicated exclusively to exploring marketing applications powered by digital printing with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts and expertise come together once a year to make the AppForum the cornerstone of what is new and what is next in digital applications. http://www.AppForum.org
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