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Digital Innovations Group’s President and Personalized Marketing Expert to Speak at XMPie Users Conference (RICHMOND, Va. – October 5) Kate Dunn, president of Digital Innovations Group, will discuss how to “Find Your Blue Ocean,” at the XMPie Users conference, Tuesday, October 25 in Miami, Fla. The conference takes place at the Hyatt Regency October 24 – 26, 2011. Dunn will discuss the perils of escaping the low margins and shrinking volumes of the print world for a crowded ocean of would-be Market Services Providers (MSPs) who lack a clear competitive advantage. Successful organizations will carve out uncontested market space with a thorough understanding of their target markets and an ability to create value for their clients. Dunn will lead companies to ask themselves, “Are we ready to become a service company and not just a company with good customer service?” XMPie users and partners will not only learn what has been successful for other companies, but what will work for them. "Future success will come not from what we do but from our understanding of business and the insight we can provide to our clients. The actual manifestation of our efforts – personalized print, cross channel marketing, and automated marketing platforms are the means to growing revenue, finding new customers, improving productivity or increasing profitability for our clients. Until we see that our success is not based on what we do, but on the results our clients achieve from what we do, we will be doomed to low margins,” Dunn stated. Register to learn from Kate Dunn and other industry experts at the XMPie Users Conference at http://tinyurl.com/3d6m92w. ### About Kate Dunn of Digital Innovations Group
Kate Dunn, an award-winning leader in relevant, cross-channel marketing, regularly shares her expertise at industry events across the United States as well as abroad. Her firm Digital Innovations Group works with organizations around the world to achieve specific marketing and sales objectives and is unique among marketing firms because of its use of trackable communication integrated sales processes, and its ability to deliver quantifiable results. Having published more than 30 case studies since 2003, the Digital Innovations Group is a recognized leader in the strategic development and execution of personally relevant B2B, B2C and employee communication. Digital Innovations Group was founded in 2003 and is headquartered in Richmond, Va. The firm’s website is at http://www.digcreative.com. About XMPie Users Group
The XMPie Users Group is an assembly of XMPie customers, partners, suppliers, and affiliates associated with the business of variable data publishing and one-to-one communications. The group strives to openly discuss and share variable data campaign experiences and works collectively to ascertain and deliver unbiased business, marketing, and technical knowledge to allow members to successfully develop variable data campaigns utilizing the XMPie software. Contact:
Laura Woodard
Digital Innovations Group
(804) 377-6070
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