PRESS RELEASE - March 17, 2005
Richmond, Virginia - Digital Innovations Group was recognized last month as a finalist for the PODi Best Practices Awards. PODI, the Digital Printing Initiative, selected the online collateral solution DIG designed for ADP's Time & Labor Management division as one of 3 finalists in the collateral management and fulfillment category. Other finalists included the Washington State Department of Printing's collateral management solution and Bridgestone's custom advertising program for tire dealers.
"This was a tremendous honor for DIG," said Kate Dunn, president of Digital Innovations Group. "Our applications can compete on a national level based on the exceptional ROI that our clients experience, as well as the innovative methods we continue to develop."
DIG's entry, the ADP Time & Labor Management collateral catalog, allows ADP sales representatives across the country to create and distribute personalized sales collateral via an online ordering system. By centralizing collateral ordering, ADP can better maintain its design standards, brand identity and marketing messages across regional sales divisions. In addition to the benefits of convenience and control, sales managers can also track the effectiveness of the personalized collateral versus more traditional marketing methods.
"In previous years we had worked hard to recruit and train the best people and to establish our products as best in class. To continue our growth we needed to streamline our processes and improve the quality of our prospecting," said Scott Goldberg, area vice president of ADP National Accounts Time & Labor Management. "I am already seeing more qualified prospects and breadth of participation in our pipelines."









