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President of Richmond based Digital Innovations Group Kate Dunn, to speak at MFSA’s Annual Conference on June 3, 2010 in Charleston, SC. Kate Dunn will deliver her perspective in two sessions during the Mailing, Fulfillment & Service Association’s (MFSA) Annual Conference, June 3, 2010. Dunn’s first session, titled “Seizing the Opportunities on a Converging Direct Marketing Landscape” will give a macro perspective on the forces affecting the Direct Marketing industry and how small direct mail business owners can find and convert profitable opportunities. Dunn’s second session, “Sales Performance and Sales Compensation” will provide tips on how to measure and monitor sales performance and how to assemble a compensation package to make it attractive to a salesperson and profitable for the company. Kate Dunn is an award-winning leader in relevant marketing and regularly speaks nationally and internationally. MFSA is a trade association that provides professional advice, education and training for mailing service providers, fulfillment companies, printers and suppliers to the industry. The MFSA’s Annual Conference is scheduled for June 2 -5, 2010 at The Francis Marion Hotel located in Charleston, South Carolina.
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