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Print Solutions Magazine: Web-to-Print-to-Profit |
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Creating value at a higher level in a company is crucial when selling web-to-print, says Kate Dunn, president and founder of Digital Innovations Group. And, the only way to do so is to determine the customer's needs and ensure your solution can address them. "It's all about asking the right questions so you can build the best use for the solution," she says. "A lot of providers think they can increase business by just putting the solution in without going through a needs analysis. Click here for the full article.
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