Recently, I heard that leading marketing firm Digital Innovations Group (DIG) was having great success with incorporating social media like Facebook and Twitter into its fund-raising campaigns for higher education. The challenge, it seems, is that younger alumni aren’t responding to traditional direct mail, so how do you reach them? According to Kate Dunn, president of DIG, you go where they are. That means incorporating social media into a cross-channel marketing strategy that incorporates social media, not as an afterthought, but as part of a cohesive, integrated approach.

Click here to read the full article.

Comments (0)

Subscribe to this comment's feed

Name

Email

Website

Title

Comment

smaller | bigger

I have read and agree to the Terms of Usage.

Write the displayed characters

Add Comment