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The Value of Having Conversations |
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Social Media technologies are changing the way we buy and market. Blogs, Wikis, forums and communities spark one-to-one conversations and provide unprecedented insight into the minds of current and future customers.
Eighteen percent of the US adult population is creating content out there in cyberland. Among other things, they are writing about experiences with your company and its products. Another 25% are posting ratings, reviews or commenting about that content. But here's the real magic: 48% of the US adult population is watching all that interaction and forming opinions about your company. At a time when companies are struggling to reduce the costs of their marketing, the phenomenon of social technologies provides a part of the answer. If you are not planning how to incorporate these tools in your marketing, you may be behind the 8-ball.
"Today, the dialogue starts with customers, who themselves provide the data, resources and insights necessary to help transition your business."
Using Social Media to Deepen Your Customer Relationships White Paper 2008 Peppers and Rogers
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