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To QR Code or Not to QR Code |
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While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little barcodes continue to pop up all over the place. It seems that almost any surface in the universe seems fair game for a QR code.
However, if brands deploy QR codes merely to venture into the latest social media fad, then QR codes are doomed to fade into the sunset, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users.
Here are 3 tips to make your QR code strategy pop:
- Define your purpose: The clearer you are about your goal, the easier it will be to measure it.
- Improve your customer’s experience by integrating relevant digital content in mobile ready forms.
- Measure your scans: Engagement time is often a primary indicator of success.
Work the QR code, and it will work for you.
Click here to download The Do's & Don'ts of QR Codes
Clemson University Graphic Communication students participating in a Creative Inquiry Research class have created a QR Code Guide demonstrating the benefits of using QR Codes for marketing purposes. For more information on Clemson graduates or Clemson internship programs please click here.
Quote of the Week: "The goal of a business is to create a customer." – Peter Drucker
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