Businesses of all sizes are beginning to establish best practices using Facebook and Twitter.
But many companies have yet to fully leverage the social network for professionals - LinkedIn. With more than 120 million user accounts, LinkedIn has become an essential part of an effective communication plan.
Here are some keys to make the most of linking in:
- Feature your products and services on your company's LinkedIn page, and solicit recommendations from happy customers.
- Use LinkedIn groups to create a community for your customers and invite prospects to join and experience firsthand, the value of doing business with you.
- Marketing success on LinkedIn is the result of a team effort. Utilize company pages, groups, and individual profiles to achieve the most success.
When done correctly, linking-in can lock-in success.
Quote of the Week: "Quality begins on the inside... and then works its way out." – Bob Moawad
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