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In the music industry the product is illegally downloaded more than it is purchased. But smart artists are learning, adapting and doing better than ever.
A recent article published about Jon Bon Jovi reported that the band grosses $220 million on touring and merchandizing each year. Now, that’s living on more than a prayer.
Bon Jovi has used creative stage design and customized video screens that allow him to sell 5,500 more seats in an arena than a normal stage would allow.
The band also has a lean touring operation, using about half as many trucks as other "big" acts, and band members still carry their own bags.
So even one of the highest grossing bands in the world uses technology and design, paired with constant focus on cost-control to improve profitability.
Rock on. Quote of the week: “Don’t get too comfortable with who you are at any given time-you may miss the opportunity to become who you are going to be” –Jon Bon Jovi
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