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For A Limited Time Always |
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The marketing world has long appreciated the power of "limited-time-only” offers.
One recent version features an American culinary masterpiece: the McRib. Through the years, the McRib, a sandwich that McDonalds admits suffers from quick menu fatigue if it stays on the menu too long, has developed a cult-like following during the limited time it “pops” onto the menu.
Another phenomenon, the "pop-up" store follows this same “limited time” logic. Places like Harry & David have become quite adept at opening temporary locations in high traffic areas. And while seasonality undoubtedly contributes to their above-average traffic, the fact that the stores themselves are a "limited-time” offer creates a sense of urgency.
The truth is that most of us fall into pretty standard routines. It often takes some type of catalyst to get us to deviate from the status quo and consider something new. Sensing that an opportunity is limited can often be the nudge we need.
Ask yourself, what can put a “pop” in your business?
Click here to see the latest McRib commercial.
Quote of the Week:
"You can't do today's job with yesterday's methods and be in business tomorrow."
Zig Ziglar
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