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Everyone knows that the age of social media is increasingly affecting how business is conducted on the marketing frontier. But it’s power is actually changing how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are adapting to a social paradigm that emphasizes the lessons of social media: connection, collaboration and innovation. Thanks so social media, people are used to being connected, and when they feel connected at work, the benefits are exponential. Towers Watson, a global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income.” The old paradigm was individualistic and focused on thriving to be personally brilliant. All the wisdom seemed to exist only at the top of the organization. The new involves creating cultures that connect, enhance innovation and capitalize on the wisdom from throughout the organization. Social media isn’t just for marketing anymore...it’s just good business! “Innovation—the heart of the knowledge economy—is fundamentally social."
Malcolm Gladwell
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