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Here’s another success story for viral marketing. The Blendtec guys have increased their sales 5x thanks to a little segment called “Will it Blend?” The most memorable of these clips is probably the iPad episode, where we watched a brand new iPad get shredded to smithereens, all for the purpose of proving how strong that darn blender blade really is. From marbles to golf balls to a soda can, Blendtec has entertained us with its daring and audacious determination to blend the seemingly impossible. The company, which makes blenders for consumer and commercial use, has increased its sales into the millions, gaining an amount of brand recognition and consumer engagement that’s really priceless. And really, if a quiet little blender company can be put on the national map with a viral video series, just imagine what could it do for your company. Click here to see if the iPad will blend. “We are living in a time when attention is the new currency.” Pete Cashmore
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