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Short and enticing subject lines can help improve your open and click-through rates for email messages.
Subject lines of 35 characters or fewer outperformed those with more than 35 characters (19% vs. 15% open rate), cites a study of emails by MailerMailer.
The 10 most common words in subject lines were: news, party, newsletter, free, night, sale, com, update, holiday and week.
Test your subject line's effectiveness by using variable subject lines and tracking which one works best. Remember to make your message relevant and KISS (keep it short & simple).
Read More... "Only 28% of GenY consumers think the emails they get from companies are relevant."
Participatory Marketing
Network study
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