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I didn’t take statistics! |
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Today I worked on two significant projects. First, I reviewed the results from yesterday’s webinar. I learned how the webinar program keeps track of people and their interest and engagement level. We also programmed a survey that will go out to participants so we can continue to improve our performance when presenting webinars.
Second, I worked with Kate on an autopsy of a recent college recruiting campaign. While working with Kate, I learned that she doesn’t like it when people have good ideas that she didn’t think of first. When we were going over the college campaign information, Kate noticed something very interesting in the Google analytics report. She exclaimed “That’s a great idea with lots of information, from now on we need to use this on our cross channel campaigns with unique urls. Gosh I hate it when I don’t think of things first.” But I learned a lot from Kate about how to isolate the issue by thinking through the numbers. By this I mean she showed me how to take a page of statistics and compare them with other results and logically think through each component of the campaign to find ways to make it better.
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