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Bidding Farewell to Benton Maddox |
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Friday was Benton’s last day. I’m bummed. The idea to offer an internship to a Benedictine High School Cadet was mine. Our first intern, Patrick Jordan, came from the Governor’s School in Richmond. When he started as a high school junior, he was very quiet but extremely bright. At first he had simple tasks like filing and scanning in returned vouchers from one of the customer loyalty programs we administer. Over time we realized...
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Today was my last day here at DIG. It has been a great experience and lots of fun. I have to downplay the fun part in front of Laura because I can imagine her saying, “Boy quit slackin off” if she heard me say “fun” instead of “work”. She doesn’t really mean it though, one of the things I learned is that work is a lot more fun if you enjoy what you are doing. I learned lots of great skills and techniques that I will be able to utilize in the future. On my last day, it seems fitting that I spent it much the way I spent by first day. If you remember, on my first day everyone was out of the office except for Jeff. He taught me how to scan redeemed vouchers from a customer loyalty program we run for one of our banking customers. It was a repetitive task but a nice way to ease into things around here. Today, I spent the day stuffing boarding passes for the learning train, a project we do for our client, Rainbow Station Child Development Center. Each child gets a boarding pass for the classroom they will be in when the Summer ends. Again it was a repetitive task but Kate brought in breakfast for me on my last day which broke the repetition up a bit. With this last great experience to add to my repertoire, I now board my own learning train to Clemson. This is Benton Maddox signing off.
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I didn’t take statistics! |
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Today I worked on two significant projects. First, I reviewed the results from yesterday’s webinar. I learned how the webinar program keeps track of people and their interest and engagement level. We also programmed a survey that will go out to participants so we can continue to improve our performance when presenting webinars.
Second, I worked with Kate on an autopsy of a recent college recruiting campaign. While working with Kate, I learned that she doesn’t like it when people have good ideas that she didn’t think of first. When we were going over the college campaign information, Kate noticed something very interesting in the Google analytics report. She exclaimed “That’s a great idea with lots of information, from now on we need to use this on our cross channel campaigns with unique urls. Gosh I hate it when I don’t think of things first.” But I learned a lot from Kate about how to isolate the issue by thinking through the numbers. By this I mean she showed me how to take a page of statistics and compare them with other results and logically think through each component of the campaign to find ways to make it better.
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Today felt like a review day. I used practically every skill I learned while working here on different projects throughout the day. I edited and worked with a database for the Boarding Pass project for our client, Rainbow Station. I cleaned and prepared data from a survey we did for another client, the Digital Imaging Customer Exchange (DICE for short). Today was also the day my work building a database of college and university Development officers paid off because we had a successful webinar! Today was like a final exam, but happily it wasn’t as intimidating as the exams give by Coach Arnold.
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I did many minor things today that I have already talked about and do almost every day. I would like to focus on one specific task for today. We are working on an email for a client that is increasing its span in the New York City metro area. In the email the word instrumental was used to describe a process, but for some reason when emailed to the client instrumental looked like “instrument al”. Jeff went back and searched the code and there was no space it was all how it was supposed to be. We spent a good part of the day thinking about how this could happen. Jeff tried sending it to different addresses through different providers and it was still only the clients’ computer that was receiving it incorrectly. So then Jeff finally has the best idea anyone had all day, why not just change the word and see if it works and that’s exactly what we did, so now we wait.
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