July 28 2-3pm EST 

This year, 75% of the total funds raised have been from individual contributors. With budgets declining, higher education fundraising professionals will have to be even more resourceful to meet 2010 goals.

Learn to:

• Engage younger donors with inexpensive social media techniques
• Increase the propensity to give from non-donors
• Deliver cutting edge program for optimum ROI

Draw from experienced higher education fundraising marketers:

Kate Dunn, President, Digital Innovations Group
Kim Gross, Director of Sales and Marketing, Pacesetter Enterprises, Inc.