Simek Custom Homes has been building in San Antonio, Texas for more than 30 years. Simek's reputation is built on high quality, attentive customer service and custom construction to meet clients' unique needs.

DIG designed a more user-friendly and eye-appealing web site to better meet the research needs of potential clients.

To build brand awareness, DIG also designed a cross-media marketing strategy to showcase Simek's services.

A direct mail postcard invited recipients to a personalized web page (PURL) to enter to win a Simek gift bag loaded with helpful tools for planning to build a custom home. The PURL gathered contact information from prospective clients and surveyed them to determine their unique needs. A follow-up email announced the winner of the gift bag and created another opportunity for the prospect to get in touch with Simek.