The following white papers are filled with information that we have found beneficial to DIG. We would like to pass them along to you in hopes that you will also find them advantageous to your company. 

To access the white papers below, please fill out the registration form to the left. Once registered, you will have the ability to download each of the listed white papers. Please note that DIG does not endorse any of these providers or their software. We find the content to be relevant and valuable for businesses seeking to develop their own strategies. 

Defying The Trends: Participation and Revenue Growth Using Cross-Channel Communication and Social Media Integration - This white paper gives examples of how several universities have creatively continued their fundraising efforts, using multiple marketing channels and integrating traditional print campaigns with email and online social networking channels. (Written by: Kate Dunn and Betsy McElfresh, Digital Innovations Group. Contributions from Kim Gross, Pacesetter Enterprises, Inc.)

Direct Marketing: Moving in a New Direction - In the fall issue of the 1to1 In Action Series, this white paper focuses on three main issues: customer engagement and how it steps beyond traditional direct marketing, how to win with CRM Analytics and retooling for interactive marketing. (Sponsored by: Alterian, Infor and Unica)

10 Ways to Better Manage Sales Leads - If you're looking for ways to increase revenue-- and what smart entrepreneur isn't-- one of the fundamental processes you need to review is your lead management program. Prospect leads can originate in a variety of ways, and there is often only a very loose structure in place to manage and react to those leads. Your sales pipeline and your ability to hit revenue targets all begin with good lead management. Try these ten strategies for improving your lead management efforts. (Written by: Greg Anderson, FrontRange Solutions)

The LEADing Edge: Increasing Qualified Leads Online - Business-to-business marketers want to generate leads. Sales wants marketing to generate leads, too. Except, sales wants leads they stand a chance of turning into buyers... You can generate mountains of leads, but if only the tiniest fraction conclude a sale, your inefficiency has compromised your company's potential. (Written by: FutureNow)

Find the Silver Lining: How Your Business Can Thrive During An Economic Storm - Most businesses are impacted by the slow economy. Sales may be down, costs are up, and credit is tight. Only smart companies will be able to manage the challenges and become stronger and more vital for the experience. Here are some ways you can take advantage of current conditions to help your company shine. (Written by: Barbara Weltman, attorney and author)

5 Keys to Maximizing B2B Lead Conversion to Win More Deals - Once a lead comes in the door, whose job is it to convert that lead to a sale opportunity: marketing or sales? The lead conversion black hole has long been cause for dispute between marketing and sales teams. Marketing will argue it has generated leads and tossed them over the fence to sales. Sales will complain that leads aren't qualified. Reading this white paper, you will learn five keys to improving lead management to ultimately win more deals. (Written by: Maximizer Software) 

Develop and Execute a Channel Strategy - Channels are the means by which you sell products to your customers. Channel strategy helps identify those sales channels and processes that yield the highest return for your company. Channel strategy includes recommendations for both identifying and managing channel partners. In this white paper, you will learn how to successfully develop and execute a channel strategy. (Written by: Cindy Kennaugh, On The Mark)