Creating Competitive Advantages, Jaynie L. Smith
Blue Ocean Strategy, W. Chan Kim & Renee Mauborgne
Groundswell, Charlene Li & Josh Bernoff
Lead Generation for the Complex Sales, Brian J. Carroll
The Purple Cow, The DIP, Tribes – Seth Godin
The Tipping Point, Blink, The Outliers - Malcomb Gladwell
The Discipline of Market Leaders, Michael Treacy & Fred Wiersema
What Sticks, Rex Briggs & Greg Stuart
Major Account Sales Strategy, Neil Rackham
The E-Myth Revisited, Michael E. Gerber

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