Learn
It's what you learn after you know it all that counts. ~Harry S. Truman Act
Consider the following. We humans are social beings. We come into the world as the result of others' actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others' activities. For this reason it is hardly surprising that most of our happiness arises in the context of our relationships with others. ~The Dalai Lama Work
Genius is 1% inspiration and 99% perspiration. Accordingly a genius is often merely a talented person who has done all of his or her homework. ~Thomas Edison Share
Our best thoughts come from others. ~Ralph Waldo Emerson
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Social Media for Business |
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Here are some notes that I took from a webinar I took last week about using social media to benefit your business. First and foremost: Define your end goal for social media. Do you want to gain more partners? More direct sales? More targeted traffic? Brand recognition? Or is it simply to listen to your customers? Who is your target? - Define attributes of your best customers
- Define your brand in terms of the other person’s interest (first state your problem, explain you can solve and then how. Example: “Ya know how people want to lose weight? Well, I’m the person who can help with that and my way allows you to eat whatever you want.”)
- Differentiate your brand and message
Narrow your target audience by: attributes, demographics, psychographics, who can be eliminated, geographic, etc. Google your top 5 competitors and compare: - Don’t reinvent the wheel (if they have something that’s working, use it)
- Use a SWOT Analysis
- Who are they connected with?
- What networking sites are they on?
- What are they talking about? What messages are in their profile?
10 Keys for Success - Start with an end in mind
- Select the right sites
- Set up your profiles to be found (use keywords)
- Get people talking about you
- Build partnerships
- Leverage strengths of each SM platform
- Build a bridge to your business
- Cross-connect and maximize content
- Get help with consistency
- Be real, be unique, be entertaining! (Personalization is vital!)
*Your goal is to personalize your business profile by setting it up in your name with links to your business. Open up and be transparent. Allow them to get to know you. Have a personality and let it show through in your updates. If an employee isn’t on the same page with you concerning the social media strategy your company has in place, they shouldn’t be connected to the company because they aren’t consistent or pushing to reach the end goal. Kristina Davis, Graphic Designer.
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