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It's what you learn after you know it all that counts. ~Harry S. Truman Act
Consider the following. We humans are social beings. We come into the world as the result of others' actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others' activities. For this reason it is hardly surprising that most of our happiness arises in the context of our relationships with others. ~The Dalai Lama Work
Genius is 1% inspiration and 99% perspiration. Accordingly a genius is often merely a talented person who has done all of his or her homework. ~Thomas Edison Share
Our best thoughts come from others. ~Ralph Waldo Emerson
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Here’s a brief review of a webinar given by HubSpot for the AMA.
- Although the number of ways to reach consumers with marketing messages is increasing so has the number of ways that they try to insulate themselves. Do Not Call Lists, SPAM Blockers, TIVOs etc.
- Buyers use research methods more and more to learn about the products available today. Social Media is a way to help buyers find and learn about potential sources of products and services they need.
- Otherwise referred to as Inbound Marketing, social media is about being leveraging your intellectual capital in the form of things you can publish so that potential buyers can find your company.
- This phenomenon levels the playing field. In the past, the more companies spent on advertising and marketing, the more customers they found. Today, smaller companies can use their creativity and intellectual capital in a way that lets others find them without huge investments in marketing and advertising.
- Think of your social media presence as your “online footprint.” In order to evaluate your presence ask these three questions:
- How am I expanding my online footprint?
- Am I publishing “shareworthy or linkworthy” content.
- How can I join or start more conversations?
- Marketers should think of themselves as publishers and conversation starters.
- Each of the various forms of social media can achieve results but those results can be compounded when the forms work together.
- Social Media – generates fans who in turn generate searchable content
- SEO – relies on good content to create links that drive traffic to you
- Blog/Content – generates inbound links which can then be used by fans to find you
- One way to help create content is to create personas that represent your customers. Give them names, characteristics etc. so that you can think of them in terms of a true personality. You can validate your content by asking yourself what is each persona going to think, do with it, respond to it etc. The more remarkable the content, the more it will be shared and the more links are created.
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- Marketers throughout the world
- Printers who are trying to change their business
- Small and Midsize Business Execs who are looking to grow their businesses
- Executives from Non Profits
- Content can be all kinds of things including TV Shows, Interviews (video), Blogs, Cartoons (like political cartoons), Presentations, eBooks, News Releases, Reports, etc. Make sure that it is easy to share – accessable links, suggestions to share etc.
- This is about winning the SEO Lottery. The more that is out there, the more links you have and the closer you are to the top when people research your area of expertise.
- Marketers tend to focus their content in the middle of the sales funnel with lots of information about their product or in our case services. I think case studies fall into that category. But they should focus more attention on how to get found when people are first starting to feel changes.
- Tools to Measure Your Social Media Performance
- See presentation for tools like Website Grader which is FREE!
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