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From Average to AWESOME! PDF Print E-mail

Taking Your Email Marketing from Average to Awesome

While this webinar was a little more basic than most, I thought it reiterated a lot of great points that I thought I would pass along to you as a friendly reminder...

Social Media vs. Email Marketing

Social Media Pros
  - innovative
  - low costs
  - viral growth 
Email Marketing Pros
  - reliable
  - proven ROI
  - experience
Social Media Cons
  - less proven ROI
  - resource intensive
  - hard to hit critical mass
Email Marketing Cons
  - list costs
  - getting harder
  - not viewed as innovative
While both social media and email marketing can be effective on their own, the key to success is to include them both so they can build off of each other (when sending emails, direct them to follow you on Twitter or become a fan on Facebook, etc. or tweet the competitive advantages of your company and suggest white papers or webinars). When the two are integrated together, your company will have a better chance of achieving higher conversions.
 
The 3 Weaknesses of Email Marketing
1. weak creative (trite, poorly executed ideas)
2. weak offers (canned, less-than-irresistible appeals)
3. weak list usage (bad lists, poor selections)
 
To have an effective email, you must:
- gain attention
- intrigue your audience
- pull in their desires
- get them to act
 
 
If you have questions on how to incorporate social media into your email marketing OR if email marketing is new to you, feel free to give us a call at 804.377.6070 or email me at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We would love to talk to you further on how we can email you achieve success within both marketing avenues. 

 

Kristina Davis, Graphic Designer. 

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