To be innovative you've got to be on top of your game. The DIG staff averaged 163 hours per person in formal education and training last year figuring out how to generate results for you.
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Turning Multi-Channel Complexities into Revenue Opportunities |
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Earlier today I sat in on a webinar called, "Turning Multi-Channel Complexities into Revenue Opportunities" by Don Peppers (Peppers&Rogers Group) and Tony Compton (Infor). While a lot of the webinar geared towards retail companies, I did learn some interesting statistics and other information that I thought I would share. Less than 10% can name a brand advertised in the show they just saw (down from 35% in 1965).
Email purchase rates are at .22% and continue to decline (down as much as 25% in recent years).
Response rates to traditional direct mail have fallen as low as 1.6%. By the end of 2010, Gen Y consumers will outnumber Baby Boomers. 96% of Gen Y consumers belong to a social network. In the absence of communication among your customers, advertising rules. But when customers talk to each other, it’s the customer experience that counts! Only 14% of consumers trust advertising. 50% trust online recommendations from complete strangers. 83% of consumers trust the recommendations of their friends. (Forrester survey) 4 Step Process (classic framework for customer relationships)
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Testing to Improve the Effectiveness of Your Email Marketing Campaigns
By: Wendy Lowe, Camapaigner, Director of Product Marketing
Mark Brownlow, Email Marketing Reports, Web Publisher Here are a few key points that I thought I'd pass along concerning email marketing campaigns. Why is testing important? - See what is working and what is not working
- Make educated decisions (tracked and measured over time)
- Learn more about your audience
- Increase conversions
Six Steps for Testing Emails
Set objectives (What are you trying to accomplish?)Develop a testing plan (What elements are you testing and when?)
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Social Media for Business |
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Here are some notes that I took from a webinar I took last week about using social media to benefit your business. First and foremost: Define your end goal for social media. Do you want to gain more partners? More direct sales? More targeted traffic? Brand recognition? Or is it simply to listen to your customers? Who is your target? - Define attributes of your best customers
- Define your brand in terms of the other person’s interest (first state your problem, explain you can solve and then how. Example: “Ya know how people want to lose weight? Well, I’m the person who can help with that and my way allows you to eat whatever you want.”)
- Differentiate your brand and message
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Here’s a brief review of a webinar given by HubSpot for the AMA.
- Although the number of ways to reach consumers with marketing messages is increasing so has the number of ways that they try to insulate themselves. Do Not Call Lists, SPAM Blockers, TIVOs etc.
- Buyers use research methods more and more to learn about the products available today. Social Media is a way to help buyers find and learn about potential sources of products and services they need.
- Otherwise referred to as Inbound Marketing, social media is about being leveraging your intellectual capital in the form of things you can publish so that potential buyers can find your company.
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Capture the Conversation. Captivate Your Audience. |
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Capitalizing on the Conversation: Capture the Conversation. Captivate Your Audience. Here is a little information that I thought I'd share that reinforces how necessary it is to get involved with various Social Media sites. The power to define and control a brand is shifting from corporations and institutions to individuals and communities. You Can't Afford to be Invisible!!!
- 73% of active online users have read a blog
- 45% have started their own blog
- 39% have subscribed to an RSS feed
- 57% have joined a social network
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