DIG Holiday Card 2008 - Every year, DIG sends a holiday card, with the goal of sending a card that is flashier than the one from the prior year. This time, DIG created a cross-channel media holiday greeting that showcased the marketer’s one-to-one marketing capabilities.

I Heart DIG - DIG’s Valentine’s Day campaign was a cross-media effort including a personalized direct mail Valentine’s Day card, an email, a PURL, and an additional direct mail piece.

St. Andrew’s Learn to Dream - St. Andrew’s campaign was conceived as an online viral marketing campaign using multiple channels. St. Andrew’s wanted children to illustrate their dreams on paper, which enhanced the visual appeal of the campaign.

Blue Tape’s Forever Stamps - Blue Tape, in its efforts to grow from a quick-print/copy business to a full-service, strategic marketing partner, used a multi-channel campaign to demonstrate the process for clients and prospects.

Allegheny College Young Alumni Challenge - Working with Pacesetter Enterprises*, Allegheny College, a national liberal arts college, wanted to engage its young alumni and increase their participation in an annual college fundraising drive.

Rosemont College Reconnects - Working with Pacesetter Enterprises*, Rosemont College felt that they did not have a strong connection with young alumni who had graduated between 1998 and 2008. The college felt it was important to start building relationships with this group of alumni now. By growing young alumni’s connections with Rosemont, the college hoped that they could then be encouraged to become supporting donors.

Rosemont College Virtual Party - Working with Pacesetter Enterprises*, Rosemont College decided to continue building its relationship with young alumni (read “Rosemont College Reconnects” case study), Rosemont wanted take alumni engagement one step further and cultivate this audience as donors.

Wallingford Municipal Federal Credit Union - Working with ARGA Marketing*, a digital print direct mail campaign was developed that would inform credit union members about special loan rates. The direct marketing postcards drove over $1 million in loan activity.

Georgetown Preparatory School - Working with Caskey Printing*, Georgetown Prep developed a direct mail campaign that dramatically increased alumni participation in the Reunion Weekend.

Digital Innovations Group - DIG designed a holiday card campaign that would not only build customer relationships, but also showcase its cross-media capabilities. 

Simek Custom Homes - With the installment and development of Customer Loyalty initiatives, Simek generated a 44% participation rate.

diji integrated press - By demonstrating the effectiveness of personalized, cross-media campaigns and peaking interest in its customers to conduct similar campaigns, diji successfully repositioned itself as a marketing partner

DeFoggi Construction -  Through the creation of a lead generation campaign, DeFoggi increased website traffic by 355%.

DMM Increases Sales - DMM* needed a way to showcase their cross-media marketing services while engaging C-level marketers. To accomplish this they developed a direct marketing lead generation campaign which invited a targeted group of marketers to a wine tasting event.  

Maine Office of Tourism Increases Response - Working with DMM*, the Maine Office of Tourism tested the use of customized digital printing in its marketing collateral. Variable data printing (VDP) was used to produce custom travel brochures based on the particular interests of people responding to questions on the Maine web site.

Blue Tape - In its efforts to grow into a full-service, strategic marketing partner, Blue Tape used a multi-channel campaign to demonstrate the process live for clients and prospects.

Wallingford Municipal Federal Credit Union - Working with Arga Marketing*, Wallingford Municipal Federal Credit Union (WMFCU) began an effort to increase the number of new car loans at WMFCU, which has turned into a new marketing strategy that uses targeted personalized messaging (delivered by a squawking seagull) to successfully deliver results across multiple lines of business.

Landmark Impressions Hits a Home Run - Landmark Impressions* wanted to showcase the company’s capabilities and the potential of personalized URL technology. Using a direct mail project combined with a  personalized URL and a personalized Flash animation, the company succeeded in raising its corporate profile with more than 1,700 people and got four new projects.

GlobalCerts Employs Landmark’s Targeted Approach - Working with Landmark Impressions*, GlobalCerts tried a more sophisticated and targeted direct marketing campaign consisting of a direct mail piece with a  personalized URL response device to gather qualified leads from a rented list. The company got 15 to 20 leads and estimated that it will garner $300,000 – 500,000 in new business as a result of the project.

Electric Pencil Gathers New Business - Electric Pencil* sponsors a client get-together, an event that is part business and all fun. The company used personalized URLs and variable data printing to encourage existing and prospective customers to attend the 2007 event. The event was very successful and more than half
of the invited guests attended. Electric Pencil got 15 new leads and landed $150,000 in new business.

F.P. Horak Wins New Business - F.P. Horak*, a marketing service provider, holds open-house events for
prospective and current customers several times each year. In 2007 the company used personalized direct mail to invite people and to showcase some of the company’s capabilities. The results have exceeded the
company’s expectations and have resulted in a 5.1% response rate for tours and the acquisition of several new customers.

F.P. Horak Grows Customer Base - F.P. Horak*, a marketing service provider, wanted to showcase its
personalized URL marketing capabilities and decided to do a self-marketing campaign using the technology. In 2007, the company mailed 554 pieces with a personalized URL on each one to demonstrate the technology and generate leads. The response rate has been high (30%), and 6.1% of the recipients have requested meetings.

F.P. Horak Generates Leads - F.P. Horak*, a service provider based in Bay City, MI, wanted to showcase its
service capabilities and invite 226 prospects and customers to a promotional event. The use of a personalized URL as an RSVP device helped the company manage the event, plus it landed them 75 hot leads and opened the door to four or more new projects.

Boomerang Hawaii Self-Promotion Yields Big Returns - Boomerang Hawaii* wanted to generate leads for its personalized URL and marketing services. It sent 125 postcards to people who expressed an interest in the company’s services and received more than $50,000 in new business. A follow-up mailing involving a personalized case study helped the company win another project worth $30,000.

Friendly Honda House Drives Sales - Working with Spectrum Creative Solutions*, Friendly Honda House, a Honda dealership in New York, wanted to boost traffic for a sales weekend in May 2006. The dealership used a multi-touch personalized mailing campaign with a personalized URL as a response channel to promote the event. Total unit sales almost doubled over previous sales events.

Printing Industries of Virginia - By combining variable printing with email and an online registration process, the Printing Industries of Virginia was able to triple the attendance at its annual summer conference.

University of Richmond - Our president, Kate Dunn is on the faculty of the University of Richmond, Robins School of Business Management Institute. She teaches Marketing and Sales Management for Small Businesses, as part of the Management Institute's Excellence in Leadership Series.

Spectrum Creative Solutions and Services Gains New Business - Spectrum Creative Solutions and Services*, a design, digital print, and direct-mail shop, wanted more business from non-profit organizations in the area. A three-touch personalized direct mail campaign attracted dozens of companies to an educational seminar and resulted in $16,300 in work—with more to come.

Digital Innovations Group - Brand Building: Name recognition and awareness of variable data printing and digital die cutting.

Automated Data Processing - An online catalog for marketing collateral improves prospecting efficiency and reduces outside costs for ADP.

Quality Lawn Care 2004 - This follow-up to 2003's successful mailer earned over $5,000 in new business from former clients.

Performance Food Group - Employee Benefits Statements get a boost from database-driven personalization.

Canon Campaigns for Digital Printing - Working with Alonzo Printing*, Canon enhanced brand awareness with direct mail campaign to complement other advertisements.

First Market Bank - Building better relationships with customer rewards program Market Share. 

Ukrop's Top 400 - Personalized customer surveys resulted in a 52% response rate and improved loyalty among Ukrop's best customers.

OneStop - Learn how DIG helped Capital One reduce internal marketing costs and improve employee communications with variable data printing.

Quality Lawn Care 2003 - An inexpensive direct mail piece netted over $11,000 of new business for this family-owned business.