I have a problem with most diets...

They expect you to eat regularly. I don't. Most days I don't even think about food until I hit the back door, which sometimes is close to 8 pm depending on the kid's schedules. Most working days I consume one meal and like 6,000 cups of coffee. Everybody tells me that eating one meal a day is bad, everybody tells me I've ruined my metabolism. I understand that my body needs fuel at regular intervals to work optimally. I just don't think about eating when I'm busy and I'm really, really busy. Unfortunately, I'm not so busy on the weekends, so I do think about and consume food often and this too, according to my scale, is not good.

This is a business blog, so here's the connection. Think of marketing as food that runs our organizations the same way we think of food fueling our bodies. Without enough fuel, our metabolisms slow down to conserve energy and they don't work as efficiently. Instead of consuming a steady diet of marketing during the recession, many organizations reduced their diet to a few marketing initiatives or none at all. This seemed like a good idea to save resources, but now they are left with sluggish organizations that don't respond to a healthy meal of marketing the way they would have had they been eating regularly.