Much Maligned

We need a new title for sales people. This title will need to differentiate what a sales professional does from what those others, the Herb Tarlek, Jr. types (venerable sales rep from the 1980's sitcom WRKP in Cincinnati) do when they come to work.

 A survey conducted by Harvard, the Gallup organization and HR Chally stated that 4% of the country's sales people are responsible for the sales of 94% of the goods and services. This may sound unbelievable to you but, based on what I see as an entrepreneur, it's pretty accurate. Calls come into my office almost daily from sales reps seeking an audience with me, the business owner. They know nothing about my business and have no idea how they might help my business. They want an appointment...they want it bad. Unfortunately however, they have decided to worry about if and how they might help me after they secure the appointment. We get at least three calls a week from sales people trying to get an appointment to discuss our "marketing needs." We are a marketing company for gosh sakes. That is what we do and had they taken just a moment to research our website they would have seen it right there on the first page.