Domino’s Pizza has created the holy grail of buzz with their new ad campaign. In the spots they basically own up to the fact that their pizza well…sort of sucked. So they’ve changed everything, the sauce, the crust, the cheese and they are offering a whale of a deal to get the masses to try them again. It’s always refreshing when corporate America tells the truth and Dominos does a pretty good job of sharing what they heard and how it made them feel demonstrating the impetus behind the revamped product.