DIG Miniview with Katie Gilstrap, former Senior VP of Marketing for First Market Bank. Ms. Gilstrap discussing creative ways to maintain customer loyalty in the highly competitive world of banking.

Click here to listen.

A few months ago I volunteered to help a struggling non-profit put together a program for an event they were sponsoring. This hardworking group of volunteers didn't understand the complexity of laying out a 48 page book, getting it printed, perfect bound and delivered on time for the event so I stepped in. My company put the book together gratis, found a vendor for both the print and the perfect binding and made sure it looked great and was delivered on time.  We did our part for free and they paid for the printing but since we knew where to go, they got a better price than they would have and the non -profit was able to retain more of the proceeds to help the organization.