We met with one of our clients last week, a small liberal arts college. Their solution is up and running and we started our monthly results review meetings. The purpose of these sessions is to review the results, isolate best practices thus far and develop recommendations for things we can do differently so the results can continuously improve.  I love this process for a lot of reasons. Here are a few:

1)   It provides a forum for the team, which consists of staff from the admissions and communication departments, as well as key players from DIG to talk strategically about what’s happening, what it means and how it will help us accomplish the objective. We get to focus the members of the team who have lapsed into “just do it” mode on the reason we started the project in the first place.