It’s tough out there right now and a lot of business leaders are struggling with the challenges brought on by our sluggish economy.  But here’s the question: Will you have a better shot at figuring out what to do if you continue to learn or if you crawl in a hole and wait it out? Now is not the time to stop spending money on learning. It’s the learning that allows you to figure out what to do when times get tough.  So don’t stop going to conferences, don’t cancel your subscriptions and don’t stop interacting with your peers.  That’s the stuff that makes us smarter.  But if you still think reducing your “get smarter” expenses is going to save you from ruin, here’s another question. What are the chances that a business leader you compete with is learning something right now that can help his company beat you?

Kate Dunn

President

Digital Innovations Group