DIG Creative

Speaker: Kate Dunn, president, Digital Innovations Group “DIG”
Topic: Frugal Marketing Strategies for Now and the Post Recession Era

Key Takeaways:

This module will provide an overview of the elements of strategic marketing in a post recession era including:

• Social Media
• Networking
• Advertising
• Direct Marketing

This module is designed to help you define the competitive advantages of your products and services and the characteristics of your key audience segments.

Using these definitions, you will learn how to leverage various communication methods like direct mail and email to reach your customers with messaging that compels action.

Finally, you will learn how to integrate your marketing and sales strategies to create a consistent customer experience.

To register online go to: www.grcc.com/events

Contact Jackie Carter for more details at 804-783-9314 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Lunch & snacks provided
Space is limited so pre-registration recommended

Partners:

• Digital Innovations Group
• SBO Consultants: Serving small business owners and CEOs
• Greater Richmond SBDC